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Are you at a crossroads, stuck in fear and indecision but wanting to move forward with gusto?

Imagine having the courage and clarity to do that?
To really 
live the vibrant life you want — one with more fairness, balance and beauty? One where YOU feel in charge. 

Because you can. And you don’t have to do it alone. I’m here to help you reclaim your life.

Alana Kirk, Coach, Author, Writer, Dublin

Are you at a crossroads, stuck in fear and indecision but wanting to move forward with gusto?

Imagine having the courage and clarity to do that?
To really 
live the vibrant life you want — one with more fairness, balance and beauty? One where YOU feel in charge. 

Because you can. And you don’t have to do it alone. I’m here to help you reclaim your life.

Like most women, I’ve worn a few t-shirts in my time. Here are some of them.

Alana Kirk, Coach, Author, Writer, Dublin

Maybe you’re the same. You’re juggling it all and it’s hard, right?    

And that’s because whilst this is the most exciting time to be a woman, it’s also the busiest. 

Recent decades have seen a seismic shift in the way women live and work. The upshot is that while life now is brimming with potential, it’s also bursting with pressure. For many women, this seems unfair. And you’re right.  

Which is why I coach through that specific lens. By framing your experiences in the unique context of women's lives today, I help you understand the ‘why’ behind the challenges you face. 

Because context is everything.

My coaching work helps you to find fairness in an unfair system, balance in today’s pressure-cooker context, and confidence in a world that is still learning how to be kinder and fairer to women.

So whatever stage you’re at, you can live a better, bolder, brighter life.

Better

because you’ll know yourself better, with all your unique strengths, values, quirks and tendencies, so you can start living in response to who you really are, not in reaction to what is expected of you.

Bolder

because you’ll believe in yourself and what is possible for you at this age and stage, whatever that is.

Brighter

because you’ll be backing yourself, challenging self-limiting (or protective) beliefs, overcoming fear, and finding the confidence to create the boundaries and balance you need.

Because the purpose of your life is to really live as YOU - to breathe, thrive and grow. 

Rather than age or live gracefully, let’s age and live powerfully instead.

Alana Kirk, Coach, Speaker about midlife, Writer, Dublin

Like most women, I’ve had my fair share of ups and downs. 

I’ve single parented, double buggied, triple jobbed, and lost my mother, marriage and reason in the space of 12 months, just as I hit midlife. 

I wrote about my time sandwiched between caring for three small children and my beautiful mum in the best-selling book The Sandwich Years.

My latest book, Midlife, redefined: Better, BolderBrighter is a self-coaching memoir that charts my own story of learning to thrive, not just survive, this merry and messy life, alongside stories from my wonderful clients. It’s filled with empowering exercises that give you real and practical tools for navigating your own midlife. Think of it as your personal life (wo)manual.

I wrote it because I wanted to share the power of coaching, which I first discovered 15 years ago. Having worked for years in the non-profit sector, after the birth of my first daughter I shocked myself by stepping back from a wonderful career that until then had defined me. I was recommended coaching to help me figure out how to navigate what felt like unknown territory. 

It transformed my life.

It gave me the space to figure out what I could do next, while raising a family. And the insight and confidence to build a new career as a writer and coach a clear new direction after stepping off what I’d believed was a predetermined path.

The second time I used coaching was when my marriage ended and I faced an uncertain future. Again, it didn’t take away the pain of the past, but it made my future clearer and showed me how to build a life that works for me, not against me. 

Today I’m a qualified Life and Leadership coach, speaker and best-selling author who is driven to inspire, empower and elevate women with the confidence to build balance, fairness and self-investment into their lives. 

In your time with me, you get to focus just on you. Together we will find and celebrate your real you, explore what works and wins for you, and build tangible beliefs and habits to ensure you live a better, bolder, brighter life.

Coaching is an investment in you

 

Not you as a mother, daughter, wife, partner, sister, friend, colleague, or career person.

You. Just you.

Are you ready?

As well as my main coaching options below, 

My next workshop is in March called The Overwhelm Breakthrough Session.  

Learn more ➝

Let's Do This
Alana Kirk, Coach, Speaker about midlife, Writer, Dublin

My Services

Alana Kirk, Coach, Author, Journalist, Speaker

1:1 Coaching

Breakthrough Empower Hour

This is what I need
Alana Kirk Book, Midlife Redefined

12 Week 1:1 Programme

My Redefined Life - Better, Bolder, Brighter

Find Out More
Alana Kirk, Coach, Author, Journalist, Speaker

Group Coaching - A collective of supportive women

Next group begins on April 7th, 2025

Be Brilliantly You - a Better, Bolder, Brighter Life 

Find Out More
My Coaching Process

In my years of coaching, I’ve developed a game-changing process. I call it Know Yourself > Believe in Yourself > Back Yourself. 

 

By working through these three stages, you learn to: 

  • connect to who you really are, not who you’re told you should be
  • make decisions and plans based on what’s right for you. Not the patriarchy, your mother-in-law, or the Instagram perfection police
  • run your days rather than be run down by them

Our coaching together is bespoke to you and your situation, and gives you skills that last a lifetime.  

This process is underpinned and nourished by the values I bring to my coaching. 

♥️ Be compassionately curious

Curiosity is core to my work as a coach but also to the ways I support women to be curious about themselves. Compassion means we aren’t judgemental or critical but curious in a championing way. It is core to Know Yourself.

♥️ Be boldly authentic 

To hear and to be heard, and connect to the inner voice - to the real version of you and your ambitious heart’s desires. It is core to Believe in Yourself. 

♥️ Keep evolving

Leading a better, bolder, brighter life means learning, adapting, course correcting, overcoming, and dancing between self-acceptance and self-improvement. It’s core to Back Yourself. 

♥️ Be real

My goal is for you to learn to live as you, not the version you were told to be. This is the goal of combining Know Yourself, Believe in Yourself and Back Yourself.

♥️ Ambitiously advocating for equity

My work is about empowering you to take radical responsibility for your own investment and input so you can have a balanced and equitable life in all the roles you play.

 

As a coach, speaker and author, I love what I do. Talking about this work for warrior - sometimes wilting - women is my happy place. Here are a few recent conversations I’ve had:

These are some kind words from some of the women who have trusted me with their adventure of stepping into their own lives.

"As a result of Alana’s coaching, I have been able to give myself the permission to live my life more in line with my values; in the way I enjoy it most and at the pace that I prefer. I would recommend it to anyone, man or woman."

 
Sally (41)

 

"The whole experience felt so empowering, and I learned how to prioritise myself without any feelings of guilt. It’s a good way to reflect on what you’ve done throughout your life to date….I realised I’m proud of myself!
Alana’s coaching was a milestone on my life’s journey, to help me define and articulate my vision of a good life for me and created a roadmap as to what I had to do to get from here to there!”

Jan