How does coaching work?.

You know how you wake up one day and have to start squinting at the food labels in the supermarket?   

You ignore it because, while it’s a natural part of ageing, we’re constantly being told not to do that, so we squint, hold things farther away and pretend we can see?   Eventually though, you get the glasses, and when you put them on you see things so clearly you wonder how you managed before? 

Well that’s what coaching is for your head; a pair of glasses that will give you clarity to see things better so you can see where you are going, adapt to change, make good decisions, fulfil a goal or ambition, or just manage your life in a way that really works for you. 

It is self-love.
It is self-investment.  
It is self-development. 
It is smart, practical support for busy women.

Coaching is not counselling where we dwell on past issues.  We only look backwards to find your strengths and successes, but mostly we look forwards, to help you deal with a particular issue, or design a life you love.

Coaching is not mentoring where I tell you what the answers are.  I know the answers are in you, and my job is to ask you the right questions to find them.

You’ll be doing the work, but I’ll be poking you with a stick. Sorry, but that’s just the way it is.  You don’t hire a personal trainer, and then expect them to do your runs for you.  

I won’t be asking you to get up at 5am and jog in the dark rain (unless of course that’s an action you decide is good for you).  

I will be asking you though, to be open, be courageous, and be confident that you can find a path through whatever it is you need to work on.

Coaching is based on extensive, international results-based research and psychology whereby I will use powerful questions, models and techniques to open up your thinking, identify and illuminate self-limiting beliefs, and help you discover your own powerful potential.

You are unique. In your personality, your circumstances, and your dreams. 

Coaching will help you see what is holding you back, identify the great assets you have, and help you bring the best version of you to the fore.

Coaching can be life-changing. Not in a ‘grabbing some mystical magic from the universe’ sort of way. But in a ‘grabbing the magic within you’ sort of way. Together we will open up your thoughts, beliefs and behaviours to become who you want, get what you want and live the life you want.

Signature Programmes.

I have four life-changing programmes:


(2-3 weeks)

A short but sharp process where you move from being managed by your life, to managing your life.


(3-4 weeks)

An inspiring process of getting unstuck from the rut, getting energised and moving from auto-pilot to revving it up in the driving seat.


(2 months)

Discovering who you are and what you can be; moving from living in a fog, to embracing your life and having clarity on how you want to live.


4 months

Searching for those dreams hidden under the pile of laundry and creating a roadmap to fulfilling your purpose.

“Mid-age is not a diving board where you fall off into dark depths unable to swim. Mid-age is a spring board where you leap into the best part of your life. “

Alana Kirk, MidLife Coach

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Alana Kirk

Coach, Author & Speaker

As The MidLife Coach, I work with women to help them live their lives to the fullest, overcome overwhelm, and discover their potential.

Alana Kirk


Happy clients

Noreen Murphy
Bed Manager Nurse, St Lukes Hospital

Thank you so much. I have enjoyed every minute of being coached by you. I instantly warmed to you, and within half an hour I knew that this was going to be something amazing. Genuine warmth, goodness and empathy radiates from you, actively listening and being totally engaged while gently guiding me to find answers inside myself I didn't know where there. Thank you so much for energising me, and helping me to recognise and value my strengths again. You are a great coach and I will definitely be recommending you.

Marian Richardson
RTE Radio presenter

I benefited hugely from my four coaching sessions with Alana Kirk. Her style is fast paced and her approach to goal setting… and designing actions with me meant I made progress quickly. She’s also a great listener and drilled down into my comments which made me question my beliefs and actions more profoundly. I felt very comfortable around her and the sessions worked for me. I would highly recommend Alana Kirk if you are feeling stuck or need to get clear on the big life or career issues.