Why is Midlife YOUR time?.

Midlife can be a time of change, challenges, and choices for women (and we can’t blame it all on the hormones). We are also the first generation of women to have an incredible opportunity. Thanks to increased life-expectancy and huge social and political advancements, we not only have unprecedented independence and opportunities than previous generations, we have two extra decades to play around with than our grandmothers did – not at the end of our lives, but in the middle.

As well as these wonderful gifts however, Mid-age can also be a time of great change, uncertainty and overwhelm. Having had so much of our lives laid out by well-trodden signs – such as education, career, marriage, mortgage, kids – the signs abruptly stop, but now we have decades to live before the next one: retirement.

We often find ourselves at a crossroads, not sure which direction to take, desperate for some clarity.

Are you struggling to deal with a relationship? Loss of identity? Ageing in a world of anti-ageing propaganda?
Are you feeling invisible? Have you lost your mojo? Suffering from a crisis of body image, confidence, invisibility, or all three?
Or are you hanging onto the Brink of Overwhelm by the fingertips of one hand, while juggling countless balls with the other?
Are you are stuck in a soggy rut, in your good shoes, but no amount of pilates is making you flexible enough to get out?
Are you in the midst of menopausal mania, feeling you are in a (wish I was) out-of-this-body experience?
Have you spent years waiting ‘to arrive’ and then wake up and ask ‘is this it?’

You are not alone.

Regardless of how much money you make (or don’t make), how happily (or unhappily) married or single you are, how many kids you want, have or don’t have, there is one thing that unites most women today.

We’re stressed. We’re trying to be everything to everyone. We’re totally and utterly knackered.

Getting a grip on our life, getting unstuck, getting out from under the overwhelm and living with intent can seem impossible. But it’s not.

You just need the space, time and guidance to figure it out. And that’s where coaching comes in.

Whether it’s about getting out of your own way to reach a specific goal, trying to give balance to an unsteady juggle of job, home and other demands, dealing with anxiety or lack of confidence, or just figuring out who and what you want to be, my practical, science-based, research-proven coaching tools and techniques will help you thrive in, rather than just survive in, an ever-changing, always demanding world.

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Alana Kirk

Coach, Author & Speaker

As The MidLife Coach, I work with women to help them live their lives to the fullest, overcome overwhelm, and discover their potential.

Alana Kirk


Happy clients

Oliver Nally
An Guarda Siochana

I engaged with Alana and I found her to be an excellent Coach. She was not afraid to challenge me when necessary, but also she knew when to listen intently and to read between the lines as to what I was saying. This gave me more clarity and insight into my behaviours and goals, needs and wants. She helped me find an inner awareness of what my priorities were which has helped me achieve my short term goals and I am well on my way to achieve my medium term goals. I would highly recommend her.

Marian Richardson
RTE Radio presenter

I benefited hugely from my four coaching sessions with Alana Kirk. Her style is fast paced and her approach to goal setting… and designing actions with me meant I made progress quickly. She’s also a great listener and drilled down into my comments which made me question my beliefs and actions more profoundly. I felt very comfortable around her and the sessions worked for me. I would highly recommend Alana Kirk if you are feeling stuck or need to get clear on the big life or career issues.

“The old-fashioned notion that women of a certain age retreat into the background, desexualised and irrelevant once the breeding years are done, is no longer borne out in real life.”

Alana Kirk, MidLife Coach